Plan, direct and coordinate the organisation’s marketing activities to fulfill the gap through advertising, selling, sponsorships, and promoting products to consumers or other businesses. Define, maintain and position the organisation’s brand image. Manage the planning and execution of market research to ensure proper return on investment. Represent the organisation externally in marketing related matters. Plan, coordinate and manage marketing campaigns and initiatives. Monitor and manage digital media activities and create content for the organisation communications channels. Develop marketing strategies, objectives and plans in line with the organisation’s overall strategy and objectives.
BMA
Job Role
Marketing Specialist
Job Family Code
BMA
Job Family
Marketing
Create marketing analysis and reports according to the information collected such as marketing trends, ...etc.
Conduct online advertisements, social media campaigns, email marketing campaigns and website traffic statistics and analytics.
Utilise marketing communication channels such as digital channels and traditional channels to achieve the organisation's marketing goals.
Contribute in the preparation of social media campaigns and digital marketing in line with the strategy and goals.
Job Role
Senior Marketing Specialist
Job Family Code
BMA
Job Family
Marketing
Lead the development of products while taking into consideration relevant brand concepts.
Develop and manage project plans to deliver marketing campaigns on time with the desired quality.
Assist with all aspects of achieving marketing activities.
Create and manage digital media activities for an organisation.
Collaborate to manage and create content for all marketing activities.
Write a creative brief of organisation’s services and products and ensure efficient execution.
Job Role
Marketing Manager
Job Family Code
BMA
Job Family
Marketing
Oversee research analysis of market segments, competitions and customer requirements.
Manage the marketing strategy that supports current or future products.
Coordinate and enforce branding guidelines and standards across the organisation.
Interpret and convert campaign and research data into tangible, action-oriented strategies to manage satisfaction, engagement and retention of clients.
Manage and develop marketing campaigns.
Understand and Interpret business needs into marketing action plans to achieve business objectives.
Job Role
Head of Marketing
Job Family Code
BMA
Job Family
Marketing
Contribute to the formulation of the overall organisation's strategy, in collaboration with others in the executive team, focusing on the organisation's marketing function.
Approve and ensure implementation of marketing function policies and procedures and ensure its efficiency.
Manage marketing function and ensures its compliance to regulatory requirements as well as market standards.
Manage and monitor marketing function budget for cost efficiency.
Manage internal and external relationships and represent the organisation in all business matters related to marketing function.
Communicate and enforce standards and guidelines for marketing communications and corporate branding to ensure consistency, level of quality and achievement of organisational objectives across all marketing projects and assets.
Elevate your financial leadership with our transformative AI training program. Discover how AI is reshaping finance through real-world examples and case studies, equipping you to identify and leverage AI within your organization. Learn to craft strategic AI integration plans by analysing your operations for optimal deployment areas. Tackle ethical, privacy, and security challenges head-on with comprehensive compliance strategies. Lead your organization through cultural shifts to embrace AI, enhancing decision-making, risk management, operational efficiency, and customer satisfaction. Finally, prepare for the future with an action plan that keeps you ahead of emerging AI trends and technologies. This program is your gateway to becoming an AI-savvy leader in the financial sector.
DetailsFuture Financial Leadership Program (FFLP) is one of the Financial Academy’s initiatives that aim at achieving the Saudi Vision 2030, by developing a squad of competent leaders who will lead future development of financial sector, based on the objectives of the Financial Sector Development Program (FSDP).
DetailsThis training program aims to prepare participants with the knowledge and skills necessary to pass the Insurance Foundations Professional Exam (IFCE). This exam is mandatory for all employees of the insurance sector in the Saudi market. During this program, the participant will learn about the elements of insurance and the principles associated with them. This program also highlights the main functions of insurance companies and the products they provide to protect individuals and companies from the risks they are exposed to.
DetailsGCC BDI is the leading organization in the region for board directors, BDI has a strong values-based and ethical corporate culture. As well as focusing on employee training and development on personal and career growth and instilling corporate values and work ethics in them. This training program focuses on the board’s role in risk oversight, risk governance structures, risk appetite and balancing risk and opportunity, incorporating strategic risk thinking into strategy, effective Enterprise Risk Management and disclosure, and embedding a risk culture.
DetailsYou've probably heard of the term "Block chain", right? but you don't really know how it works? What are its applications? Many people refer to Block chain technology as the "The Internet of Money", also it has been one of the fastest growing information technologies of the past decade. Therefore, this training program is designed to cover the fundamentals of Block Chain and its applications, as well as the challenges and risks involved with its various applications.
DetailsMarketing concepts have developed rapidly, this development has given great interest to the promotional and sales tools that support them. With the development of communication technology, the focus was on the phone as a sales tool to achieve an increase in the volume of sales. The Tele sales Skills Program focuses on the practical aspects of how to use the telephone as a sales tool to achieve the marketing objectives of organizations. The program also addresses the best technical practices in using the telephone and important commandments to improve the performance of tele sales operators.
DetailsIncreasing competition has forced businesses to think carefully about deepening and improving their relationship with customers. Customer experience is the driver of organizations transformation and business development. This program focuses on developing and refining the skills of employees to improve the customer experience at all stages of engagement with the customer. The program also covers how to develop a basic model for improving customer experience that ensure customer satisfaction and loyalty, which results in increasing the organization's market share and maximizing its profits, in addition to developing a positive customer experience culture within the organization at all customer touchpoints.
Details"Finance for Non-Finance Professionals" is an extensive 4-day program, with condensed and engaging sessions totalling 7 hours each day, specifically oriented towards degree-educated professionals from varied industries, the programme is ideal for those in non-financial positions and who seek to bolster their financial literacy. This comprehensive program is meticulously designed to demystify the world of finance for participants, fostering a proficiency that enables them to decipher and utilise financial information for strategic advantage. Over the course of these four days, participants will engage with financial principles and analysis techniques tailored to extend their expertise beyond their specific specialties, thereby equipping them with the understanding crucial for holistic and informed decision-making processes.
DetailsIn today's dynamic and competitive business landscape, leadership excellence and strategic thinking are paramount for senior executives. This course has been meticulously designed to empower CEOs and top-level executives with the knowledge, skills, and insights necessary to navigate the complexities of modern leadership successfully. Over the five intensive days, we will embark on a transformative journey, delving into the core principles of visionary leadership, strategic planning, effective decision-making, financial acumen, ethical leadership, and governance best practices. Through engaging lectures, interactive discussions, practical exercises, and real-world case studies, you will not only enhance your leadership capabilities but also gain the strategic prowess required to lead your organisation toward sustainable growth and success.
DetailsOne of the basic skills needed to carry out daily tasks professionally is the ability to use Microsoft Excel to manage and create equations and statistics. This training program is designed to provide participants with the knowledge and skills necessary to use advanced technologies in Excel efficiently and effectively.
DetailsDive into the dynamic world of financial technology with our comprehensive Fintech Bootcamp and Hackathon, designed for forward-thinking professionals eager to master the digital transformation reshaping the financial industry. This intensive program offers a unique blend of theoretical knowledge and practical experience, guiding participants through the intricacies of fintech innovations, data analytics, regulatory frameworks, and much more. From exploring the genesis and disruptive forces of the fintech revolution to mastering the latest in data analytics, AI, and regulatory frameworks, our curriculum is designed to empower you with the knowledge and skills crucial for crafting cutting-edge financial solutions. Distinguished by its comprehensive approach, the bootcamp covers a wide array of topics including NeoBanking, Embedded Finance, digital transformation strategies, and the nuances of Agile management, all tailored to the specific needs and regulatory conditions of the MENA region and beyond. Participants will have the unparalleled opportunity to learn from seasoned industry experts, engage in real-world case studies, and apply their learnings in a dynamic hackathon environment, culminating in the chance to pitch innovative fintech solutions to potential investors. Whether you aim to elevate your career, pivot to a fintech specialization, or launch a startup, our bootcamp offers the tools, insights, and network to propel you to the forefront of financial innovation. Join us to unlock a world of opportunities in the fintech domain, where you'll not only gain a competitive edge as well as becoming a part of an elite community driving the future of finance. Register now to redefine your career and shape the next wave of fintech innovation.
DetailsWith the growing competition in today's world, "customer service" is one of the most important factors that determine the extent to which organizations succeed in developing and maintaining business. This program is designed to familiarize participants with the “customer service” skills needed to deliver a unique and distinct “customer experience”; It includes understanding customer expectations, meeting their needs to ensure their satisfaction, and earning their loyalty. Giving them a comprehensive perception of customer service culture in successful companies. The program also addresses the legislative and regulatory environment that governs the relationship of insurance companies to their customers.
DetailsCommunication is the basis of success, the greater the ability to communicate effectively, the greater the chances of success in work and personal life. This training program is designed to improve and develop the verbal and nonverbal communication skills of employees, and to provide participants with communication skills to achieve the goals of the communication process, in addition to developing the skills of listening, presentation, recitation and feedback, and understanding the purposes of body language to enhance the communication process.
DetailsUnlock your potential to lead and inspire with The Financial Academy's Emerging Leader Program (ELP), tailored for ambitious professionals ready to leave a lasting impact. ELP encapsulates the core of transformative leadership by blending interactive sessions with actionable insights, aiming to develop a growth mindset, master strategic communication, and exert powerful influence. This journey of self-discovery encompasses engaging lectures, in-depth case studies, and personalized coaching, all designed to arm you with vital leadership skills for today's ever-evolving financial sector. ELP not only boosts your confidence to lead but also encourages you to inspire others. The program developed in partnership with the Center for Creative Leadership, the program is a lighthouse for those determined to redefine norms, foster innovation, and steer teams toward unparalleled success. Embrace the future as a visionary leader who navigates with precision, energizes with actions, and turns obstacles into opportunities. Embark on your leadership journey—enroll in the Emerging Leader Program today.
DetailsPeople with high intelligence and mental abilities may not necessarily be successful in life. It is essential to possess emotional intelligence, or the ability to control feelings and emotions, in order to be successful and achieve personal development. The objective of this program is to provide participants with emotional intelligence skills that will enable them to understand their feelings, regulate them, deal with them positively, master communication, possess emotional competence, and get rid of negative emotions.
DetailsCustomers are the real wealth and capital of business organizations today. The real competitive advantage in the market is how many customers you own and your ability to maintain them. Therefore, customer centricity has become of paramount importance through customer service and excellent communication with them professionally. The program focuses on fostering a customer-centric culture by understanding customer needs and expectations aiming to make appropriate changes and thereby exceeding their expectations, delivering an outstanding customer experience and creating a long-term relationship, along with understanding the benefits of customer centric performance.
DetailsCorporate governance is simply about how we run our businesses to ensure they are run properly, fairly and in the interests of all key stakeholders. Boards of directors are responsible for the governance of their companies, but all employees need to be aware of their roles and responsibilities and apply the policies, procedures and guidelines which the board sets out for them. This training program explores the roles played by the shareowners, boards, directors, executive managers and other stakeholders.
DetailsThere is a Chinese proverb that says: Behind every capable person there are capable people. Collaboration is a vital part of personal and professional life, so learning team development and organizational culture is a great start to a better future. This training program is designed to provide participants with the concept of team work, the mechanisms for building it, the importance of developing the group spirit among the participants, and mechanisms for increasing the degree of team cohesion, rooting group values and unifying the vision among team members, which increases the effectiveness of work teams and reduces friction and conflict between teams within the organization through Unity of vision and goals and achieving more effective results.
DetailsCRM (Customer Relationship Management) is one of the most important tools for supporting and growing an organization. To maintain continuity in the market, an organization's real wealth is its customers. A successful business depends on communicating with clients effectively, understanding them better, and meeting their expectations. Through this training program, students will learn to understand the concepts, importance, and stages of customer relationship management and to achieve sustainable results, as well as understand the types of customers and to apply an efficient and effective customer relationship management system.
DetailsA salesman is a reflection of the insurance organization, and he must have technical skills, excellent communication skills, and perseverance in order to build relationships of trust with customers to whom he proposes appropriate solutions, with the primary objective of achieving the company's sales goals efficiently. This Program covers the concept of and importance of sales, its basic stages and the characteristics of a successful sales person, as well as how to handle different types of customers, sales techniques, smart targeting, attracting customers, how to maintain their loyalty to the organization and how to maximize sales, in addition to focusing on the mechanism of dealing with objections and complaints effectively.
DetailsIt is a well-known fact that the Great Depression of 1929 was one of the most serious economic crises of the 20th century. With time, this has led to the emergence of new concepts for B2B competition, as well as the separation of B2B sales from other sales activities. Therefore, the development of sales personnel for the corporate sector has become a must for any organization. This training program focuses on developing the sales experience and improving the experience of corporate sales customers, studying and analyzing the marketing mix and recognizing its relationship to increasing market shares and its impact on the total sales volume, in addition to providing participants with effective negotiation skills to deal with B2B sales and achieve the desired corporate goals.
DetailsGCC BDI is the leading organization in the region for board directors, BDI has a strong values-based and ethical corporate culture. As well as focusing on employee training and development on personal and career growth and instilling corporate values and work ethics in them. This workshop will explore the board’s role in setting the strategic vision and direction for the organization, the importance of strategic thinking and creating competitive advantage, innovation and the latest technological trends.
DetailsSetting goals and objectives is very essential for successful people. Planning and prioritizing one’s day are two key skills needed to be successful and add value to an organization. Time is one of our most valuable resources, yet we don’t always manage it as effectively as we could. If not managed properly, it will lead to a stressful working environment that prevents you from being successful and achieving your goals. Participants in this training program will learn how to prioritize and plan their time effectively, as well as how to use their communication skills to influence those around them. They will also learn how to manage meetings and delegation with success.
DetailsAnalyzing statistics and creating reports that help in decision-making is one of the most important things in the business world, and Microsoft Power BI is one of the most important tools for analysis and decision support, as it gives decision makers a comprehensive view of important and critical data in the organization, through a set of integrated services that Analyze, share, and transform data into interactive dashboards and reports. This training program is designed to provide participants with the knowledge and skills needed to design and build scalable data models, filter, transform and process data, learn how to create dashboards, create and optimize reports, and configure and manage workspaces.
DetailsPresentation skills are a very important part of the business ecosystem. Whether internally, aimed at making a point of view to co-workers, or externally to persuade and influence stakeholders, it is a skill used daily in all walks of life. The Presentation Skills program focuses on several capabilities that contribute to building a positive interaction with the target audience. The program covers the most important concepts and practical methods in the process of preparing and organizing the presentation, in addition to knowing the impact of body language on the success of the presentation.
DetailsCorporate governance is simply about how we run our businesses to ensure they are run properly, fairly and in the interests of all key stakeholders. Boards of directors are responsible for the governance of their companies, but all employees need to be aware of their roles and responsibilities and apply the policies, procedures and guidelines which the board sets out for them. This module examines the role, authority, legal responsibilities of an effective director and the relationship between board performance and its structure, composition and membership.
DetailsThis training program focuses on the opportunities that business sustainability and Net Zero (reducing carbon emissions to zero) business practices bring to our current and future businesses. We will explore the business case for the commitment to ESG and Net Zero and apply key tools and frameworks that will allow leaders to understand where they currently are in their sustainability journey and where they need to go. A powerful business transformational framework, the Circular Economy, will be featured in this training program as a way of capturing value that is currently lost and creating new opportunities for sustainable business growth in a capitalist economy. Other frameworks and tools will be explored that allow leaders to capture and communicate their progress to stakeholders, creating accountability for the business.
DetailsThe Associate, Life Management Institute (ALMI) awarded by Life Office Management Association (LOMA) is a global professional qualification that focuses on knowledge and skills relevant to the insurance industry and the financial services sector, in addition to being a standard of excellence in preparing industry experts. Principles of Insurance- LOMA 280 one of the subjects required to obtain the fellowship, it covers many modules such as principles of insurance, the process of becoming insured, and the policyowner’s contractual rights. The course includes information on the features of individual and group life insurance, health insurance, and annuity products.
DetailsThis training program aims to prepare participants with the knowledge and skills necessary to pass the mandatory professional exam for the credit advisor, which is intended for all employees of service delivery channels, customer care, & financing preparation in the banking & finance sectors This program is designed to familiarize participants with all financing products, instructions for providing a real estate/mortgage financing product, the mechanism for obtaining financing, the main steps, & documents for obtaining financing products, highlighting the Saudi company for credit Information & the credit report form, in addition to the operational & credit risks that customers may be exposed to, & how to manage those risks. Objectives, their nature, principles of conduct and work ethics, as well as a review of the relevant laws & regulations, which enable them to perform their duties towards customers & the beneficiary professionally & responsibly.
DetailsGlobalization, automation, digitalization and changes in workforce patterns over the past five years, and most recently due to the COVID-19 pandemic, have made rapid business transformation a necessity for organizations to change the way they think and act to keep pace with developments. In this training program, participants obtain the skills necessary to manage change by developing critical skills and familiarizing themselves with the tools to implement change accurately and smoothly, thus positively impacting the organization's growth and success, as well as its ability to remain competitive in the field of business.
DetailsThe Certificate in Insurance is a core qualification for staff working across all sectors of insurance. This Certificate develops core knowledge of the key disciplines needed through covering basic general insurance principles including the regulatory environment, key disciplines of underwriting and claims, in addition to popular insurance products. Insurance Broking Fundamentals (I10) counts towards achieving the Certificate in Insurance, which provides participants with the required knowledge and skills for the roles and responsibilities of insurance broking organizations, including Their interaction with insurers and clients; in addition to regulatory and financial issues affecting them.
DetailsHaving the ability to communicate and deal with people with disabilities is one of the most important skills that all frontline employees in financial institutions must possess, in a way that enhances the humanitarian role of those institutions towards their clients of people with disabilities, and contributes to facilitating ways to provide financial services to this group of society and establish fairness among all segments of society. This training program covers several topics, the most important of which is the concept of people with disabilities, and the instructions of the Central Bank related to the services provided in financial institutions for them, as well as the skills of dealing and communication and the mechanism of welcoming them.
DetailsThe Diploma in Insurance is a technical and supervisory qualification for insurance staff working across all sectors of the industry, and the logical progression from the Certificate in Insurance. The Diploma will provide you with a firm understanding of insurance fundamentals and will enable you to build towards advanced technical knowledge, thereby ensuring you have the means to function effectively in a challenging environment. Insurance Broking Practice (M81) unit counts towards a Diploma in Insurance, it may also count towards the Advanced Diploma in Insurance. This training program provides participants with knowledge and understanding of the wide range of technical skills required by a professional insurance broker. In addition, they will learn how to handle clients professionally.
Details