Strong sales teams are one of the most valuable tools that an organization can have in order to remain competitive in today's hard-hitting business environment. The more well-trained the sales team is, the more opportunities they can create, leading to greater results for the company as a whole. In this training program, participants will learn about the importance of sales, the basic sales stages, and the characteristics of successful salesman, as well as skills for dealing with different kinds of customers, retaining loyalty to an organization, and handling objections and complaints
At the end of the training program, the participant should be able to:
1 The concept of marketing and business marketing
2 The difference between corporate marketing and direct audience marketing
3 Corporate marketing is a basic type of direct marketing
4 Distinguish between the concepts of efficiency and effectiveness in marketing and sales management
5 The Marketing Mix Concept 8 Ps’
6 The concept of promotional mix
7 The difference between the concepts of marketing and sales
1 Concept and objectives of selling between science and art
2 Factors affecting the sales process
3 What does a salesman do?
4 The tasks and qualities of a successful salesman
5 Ten Steps to the Sales Process
1 Personal management
2 Vendors time management
3 Understand the psychology of selling
4 Develop sales success strategies
5 Character styles
6 The concept of a person's responsibility for his success
7 Signs of responsibility
8 Presentation and explanation
9 Overview of the different models in the sale
1 The concept of negotiation
2 The term persuasion
3 Characteristics of the persuasive person
4 Motivations and stages of persuasion
5 Principles for the Success of Negotiations
6 Negotiator Personality Styles
7 Negotiation methods and styles
8 ?The principle of BATNA in negotiations
1 Reception technology
2 Freeze-breaking technique
3 The five deadlock-breaking mechanisms
1 Define the objection
2 Plan for handling objections
3 Definition of closing sales
4 The basics and methods of closing the sale
5 How can you track your customers?
1 Types of loyalty
2 Ways to create customer loyalty
3 Different types of clients
4 Dealing with difficult personalities
5 Solve customer problems
6 Service recovery
Not Available
Names of the training programs that are integrated (enriched) with the training program:
Names of the training programs that after the training program:
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