It is a well-known fact that the Great Depression of 1929 was one of the most serious economic crises of the 20th century. With time, this has led to the emergence of new concepts for B2B competition, as well as the separation of B2B sales from other sales activities. Therefore, the development of sales personnel for the corporate sector has become a must for any organization. This training program focuses on developing the sales experience and improving the experience of corporate sales customers, studying and analyzing the marketing mix and recognizing its relationship to increasing market shares and its impact on the total sales volume, in addition to providing participants with effective negotiation skills to deal with B2B sales and achieve the desired corporate goals.
At the end of the training program, the participant should be able to:
1 The concept of marketing and business marketing
2 B2B Marketing
3 The difference between corporate marketing and direct audience marketing
4 Corporate marketing is a basic type of direct marketing
5 Distinguish between the concepts of efficiency and effectiveness in marketing and sales management
6 The Marketing Mix Concept 8 Ps’
7 The concept of promotional mix
8 The difference between the concepts of marketing and sales
1 The concept of sales experience
2 The sales experience and its role in creating sales interactions with the customer
3 The role of the seller in creating a distinct experience for the customer
4 Game advantages and benefits in the sales process
5 Customer Journey Map
1 Communication concept
2 Body language and ways of understanding customers
3 The concept of active listening
4 Types of customers and ways to deal with them
Aggressive client
The chatty client
The Transcendent Client
Reluctant customer
The Stubborn Customer
The customer claims knowledge
5 How to identify the customer's pattern?
6 How to deal with each client according to his own style
7 Corporate Client
1 Reception techniques
Dealing with the entry of the customer while you are busy with another customer
Dealing with the customer when receiving and visiting
Dealing with customer boycotts
2 Ice-breaking techniques
Diversify the use of ice-breaking methods
Times of ice breaker use
Requirements for using the correct ice breaker
3 Dealing with objections and complaints
The difference between an objection and a question
Dealing with service objections
Dealing with price objections
Dealing with product objections
4 Closing techniques
Closing techniques in exhibition sales
closure requirements
shutdown signals
Buying signals
5 Follow-up techniques
When should I follow up with the client?
Correct follow up method
Correct use when following up by phone
1 The concept of effective negotiation
2 When does need to negotiate?
3 The basic elements of negotiation
4 Negotiation loopholes
5 Terms of negotiation
6 Negotiation strategies and maneuvers
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Names of the training programs that are integrated (enriched) with the training program:
Names of the training programs that after the training program:
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