Program Brief

It is a well-known fact that the Great Depression of 1929 was one of the most serious economic crises of the 20th century. With time, this has led to the emergence of new concepts for B2B competition, as well as the separation of B2B sales from other sales activities. Therefore, the development of sales personnel for the corporate sector has become a must for any organization. This training program focuses on developing the sales experience and improving the experience of corporate sales customers, studying and analyzing the marketing mix and recognizing its relationship to increasing market shares and its impact on the total sales volume, in addition to providing participants with effective negotiation skills to deal with B2B sales and achieve the desired corporate goals.

Program Goals

At the end of the training program, the participant should be able to:

  • Mastering the communication with customers and improving the ways and mechanisms of communication with them to deal with all types of customers effectively.
  • Strengthening the ability to build and create a unique customer experience to maintain their loyalty and ensure repeat purchase.
  • Learn about sales techniques and ways to deal with objections professionally to achieve an increase in the number of successful sales closings.
  • Recognize the concepts of sales of private sector companies and government sales to distinguish between them and use the most appropriate sales techniques.
  • Recognize the marketing mix and its impact on the sales process so that he can develop the best plan to increase the sales of the corporate sector.
  • Gain effective negotiation skills to ensure a successful closing of the sales process.
Program Agenda
Module 1: Introduction to Business Marketing
  • 1 The concept of marketing and business marketing

    • 2 B2B Marketing

      • 3 The difference between corporate marketing and direct audience marketing

        • 4 Corporate marketing is a basic type of direct marketing

          • 5 Distinguish between the concepts of efficiency and effectiveness in marketing and sales management

            • 6 The Marketing Mix Concept 8 Ps’

              • 7 The concept of promotional mix

                • 8 The difference between the concepts of marketing and sales

                  Module 2: Sales Experience Industry
                  • 1 The concept of sales experience

                    • 2 The sales experience and its role in creating sales interactions with the customer

                      • 3 The role of the seller in creating a distinct experience for the customer

                        • 4 Game advantages and benefits in the sales process

                          • 5 Customer Journey Map

                            Module 3: Communication Skills with Clients and Ways to Deal with them
                            • 1 Communication concept

                              • 2 Body language and ways of understanding customers

                                • 3 The concept of active listening

                                  • 4 Types of customers and ways to deal with them

                                    • Aggressive client

                                      • The chatty client

                                        • The Transcendent Client

                                          • Reluctant customer

                                            • The Stubborn Customer

                                              • The customer claims knowledge

                                              • 5 How to identify the customer's pattern?

                                                • 6 How to deal with each client according to his own style

                                                  • 7 Corporate Client

                                                    Module 4: Effective Selling Techniques
                                                    • 1 Reception techniques

                                                      • Dealing with the entry of the customer while you are busy with another customer

                                                        • Dealing with the customer when receiving and visiting

                                                          • Dealing with customer boycotts

                                                          • 2 Ice-breaking techniques

                                                            • Diversify the use of ice-breaking methods

                                                              • Times of ice breaker use

                                                                • Requirements for using the correct ice breaker

                                                                • 3 Dealing with objections and complaints

                                                                  • The difference between an objection and a question

                                                                    • Dealing with service objections

                                                                      • Dealing with price objections

                                                                        • Dealing with product objections

                                                                        • 4 Closing techniques

                                                                          • Closing techniques in exhibition sales

                                                                            • closure requirements

                                                                              • shutdown signals

                                                                                • Buying signals

                                                                                • 5 Follow-up techniques

                                                                                  • When should I follow up with the client?

                                                                                    • Correct follow up method

                                                                                      • Correct use when following up by phone

                                                                                      Module 5: Effective Negotiation Techniques
                                                                                      • 1 The concept of effective negotiation

                                                                                        • 2 When does need to negotiate?

                                                                                          • 3 The basic elements of negotiation

                                                                                            • 4 Negotiation loopholes

                                                                                              • 5 Terms of negotiation

                                                                                                • 6 Negotiation strategies and maneuvers

                                                                                                  Program Requirements

                                                                                                  Not Available

                                                                                                  Program Path

                                                                                                  Names of the training programs that are integrated (enriched) with the training program:

                                                                                                  Names of the training programs that after the training program:

                                                                                                  Program Method
                                                                                                  • Lecture
                                                                                                  • Case Studies
                                                                                                  • Brainstroming
                                                                                                  • Practical Implementation
                                                                                                  • Dialogue Teams
                                                                                                  • Exercises and assignments
                                                                                                  Evaluation Method
                                                                                                  • Pre Exam
                                                                                                  • Post Exam
                                                                                                  Training Type
                                                                                                  • In Class Training
                                                                                                  • Online Training

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