Job Family Card - Marketing

Plan, direct and coordinate the organisation’s marketing activities to fulfill the gap through advertising, selling, sponsorships, and promoting products to consumers or other businesses. Define, maintain and position the organisation’s brand image. Manage the planning and execution of market research to ensure proper return on investment. Represent the organisation externally in marketing related matters. Plan, coordinate and manage marketing campaigns and initiatives. Monitor and manage digital media activities and create content for the organisation communications channels. Develop marketing strategies, objectives and plans in line with the organisation’s overall strategy and objectives.

Job Family Code

CMA

Career Path View

Job Roles

Card Job Role Description

Job Role

Marketing Specialist

Job Family Code

CMA

Job Family

Marketing

Responsibilities

    Create marketing analysis and reports according to the information collected such as marketing trends, ...etc.

    Conduct online advertisements , social media campaigns, email marketing campaigns and website traffic statistics and analytics.

    Utilise marketing communication channels such as digital channels and traditional channels to achieve the organisation's marketing goals.

    Contribute in the preparation of social media campaigns and digital marketing in line with the strategy and goals.

Card Job Role Description

Job Role

Senior Marketing Specialist

Job Family Code

CMA

Job Family

Marketing

Responsibilities

    Lead the development of products while taking into consideration relevant brand concepts.

    Develop and manage project plans to deliver marketing campaigns on time with the desired quality.

    Assist with all aspects of achieving marketing activities.

    Create and manage digital media activities for an organisation.

    Collaborate to manage and create content for all marketing activities.

    Write a creative brief of organisation’s services and products and ensure efficient execution.

Card Job Role Description

Job Role

Marketing Manager

Job Family Code

CMA

Job Family

Marketing

Responsibilities

    Oversee research analysis of market segments, competitions and customer requirements.

    Manage the marketing strategy that supports current or future products.

    Coordinate and enforce branding guidelines and standards across the organisation.

    Interpret and convert campaign and research data into tangible, action-oriented strategies to manage satisfaction, engagement and retention of clients.

    Manage and develop marketing campaigns.

    Understand and Interpret business needs into marketing action plans to achieve business objectives.

Card Job Role Description

Job Role

Head of Marketing

Job Family Code

CMA

Job Family

Marketing

Responsibilities

    Contribute to the formulation of the overall organisation's strategy, in collaboration with others in the executive team, focusing on the organisation's  marketing  function.

    Approve and ensure implementation of marketing function policies and procedures and ensure its efficiency.

    Manage marketing function and ensures its compliance to regulatory requirements as well as market standards.

    Manage and monitor marketing function budget for cost efficiency.

    Manage internal and external relationships and represent the organisation in all business matters related to  marketing function.

    Communicate and enforce standards and guidelines for marketing communications and corporate branding to ensure consistency, level of quality and achievement of organisational objectives across all marketing projects and assets.

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