Program Brief

While banking benefits from consistent digital advancements, it also experiences the risks and challenges. To provide the best possible service to their customers, banks need to keep up with these conditions and develop a skillset that will enable them to implement intelligent strategies. SMIB is benchmarked against descriptors at Level 6 in the UK Regulated Qualifications Framework (RQF). SMIB shares the strategy influencers that drive change and innovation in the banking and finance industry. As a manager, it will provide participants with the skills they need to devise and implement strategies and achieve organisational goals. Moreover, Participants will study the concept of strategy, how to analyse the factors that drive change and learn how to understand the risks and threats associated with strategic choices. The course teaches participants how to use customer journey and service design processes for the digital age.(* 300 hours (6 Months) is the overall qualification time ,that participant may need to complete a program, including hours spent unsupervised in research, learning, e-learning, e-assessment, completing assignment, completing homework, exam preparation, and formal assessments)

Sectors
Program Topic
  • Innovation and Digital Transformation
Program Goals

At the end of the training program, the participant should be able to:

  • Evaluate the different strategic management and organisational concepts and their role within a banking context.
  • Discuss how strategy is determined and the strategic options available within a banking context.
  • Analyse how strategy can be implemented, monitored and evaluated within a banking and finance context.
  • Evaluate how disruptive innovation is changing the banking landscape.
  • Understand the ‘new’ customer of banking products and services, their desired future experiences and changing expectations, and evaluate this impact on bank services.
  • Understand customer journey design principles and their application for the new banking/financial services customer.
  • Understand and critically evaluate the product innovation process and its application in designing new value streams.
  • Understand and evaluate the new capabilities required to support the customer journey and services of a digital bank of the future.
Program Agenda
Module 1: SMDT Strategic Management and Digital Transformation in Banking
  • 1 Understand the concept and role of strategy

    • 2 Evaluate the main external drivers for strategic change

      • 3 Assess the impact of the internal environment on strategy

        • 4 Examine the range and value of different leadership and management strategies utilized by organizations

          • 5 Evaluate the nature and scope of the key considerations when developing strategy

            • 6 Assess strategic options and justify the choice of the most appropriate strategy within a banking context

              • 7 The challenges of strategy implementation

                • 8 The contribution and effectiveness of a range of change management processes

                  • 9 Organizational structure and impact on power and influence in financial services organizations.

                    • 10 Techniques for monitoring and evaluating strategy

                      • 11 The importance of strategic innovation to the Banking Value Chain, products and services

                        • 12 Understand how organizations are becoming data driven

                          Assessment of Module 1
                          • 1 A written assignment. Word count of 3,000-3,500 words. Harvard referencing is required and you must submit your work through (TurnitinUK)

                            • 2 The written assignment will contribute 50% to the final mark.

                              • 3 Pass mark 50%.

                                Module 2: PSDB Product Innovation and Service Design in Banking
                                • 1 Understand the product innovation process for a digital service

                                  • 2 Recognize the customer models across the different business lines within a bank

                                    • 3 Evaluate the impact of changing customer expectations across different customer models in banking

                                      • 4 Evaluate customer needs across different customer models and how this relates to the customer personal

                                        • 5 Understand the benefits of customer journey design as a process and application within banks

                                          • 6 Evaluate the customer journey process and how to use it to facilitate new and improved customer experiences

                                            • 7 Recognize the types of digital services that can be applied along the stages of the customer journey to improve the customer experience, to create a ‘sticky experience’, and to form a digital customer journey

                                              • 8 Critically evaluate the impact of a customer journey transformation gap on a value stream as part of the service design process

                                                • 9 Critically analyze the role of banks in the future financial services value chain

                                                  • 10 Evaluate the services required to support the customer journeys of the future

                                                    • 11 Evaluate what a digital bank looks like in the future and the capabilities required to support this future digital bank

                                                      Assessment of Module 2
                                                      • 1 A written assignment. Word count of 3,000-3,500 words. Harvard referencing is required and you must submit your work through (TurnitinUK)

                                                        • 2 The written assignment will contribute 50% to the final mark

                                                          • 3 Pass mark 50%

                                                            Program Requirements

                                                            Not Available

                                                            Program Path

                                                            Names of the training programs that are integrated (enriched) with the training program:

                                                            • Not Available

                                                            Names of the training programs that after the training program:

                                                            • Not Available
                                                            Program Method
                                                            • Other
                                                            Evaluation Method
                                                            • Other
                                                            Training Type
                                                            • Online Training

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