The courses focus on developing deep understanding of economy and professional analysis of financial markets. The Financial Academy Expands Financial Media-Centered Programs to Boost Journalistic Efficiency
In collaboration with
Saudi Research and Media Group (SRMG)
Academy,
The Financial Academy (TFA)
continue to deliver
“
Shaping
t
he Future of Saudi Financial Media
” program, designed to
promote
the financial media
in
the Kingdom
. The course
aims to
enhance
the
journalists and content creators
’
professional competence
in addressing economic and financial issues,
thereby
improving the quality of specialized media
coverage
and supporting economic awareness.
“Shaping the Future of Saudi Financial Media” is
the first program of its kind
in
KSA
to focus on
specialized financial media. It was launched in response to the growing need for media professionals capable of understanding, analyzing, and presenting economic data and indicators within a professional
context
that balances accuracy and clarity,
leading eventually
to
increased
transparency and improved market efficiency.
The
course
equips
participants with the knowledge and skills
needed
to
professionally
address economic and financial issues.
To that end, it
covers
the fundamentals of financial media coverage, macroeconomics and economic indicators, capital markets and securities, financial
statements
and results, as well as key sectors such as green energy, petroleum, and the energy transition—recognized among the most prominent economic priorities both locally and globally.
In addition, t
he program
offers
specialized training in visual reporting, mobile journalism, and digital content production, along with an in-depth understanding of
algorithms
of
social media platform
s
. It
teaches how to
leverage
digital tools and artificial intelligence
(AI)
in journalistic practice
,
enabling participants to keep pace with evolving
types of
media publishing and to expand reach and impact.
Mr. Mana
AlKhamsan
, CEO of The Financial Academy
,
said
that “Shaping the Future of Saudi Financial Media
” program
aligns with the Academy’s direction
of
support
ing
the financial sector ecosystem
, adding
that financial media constitutes a complementary
component
of market efficiency and plays a
critical
role in enhancing transparency and
improving
the quality of economic discourse
.
“The
program
is
part of
The
Financial Academy’s initiatives
seeking
to empower media professionals to produce impactful, professional financial content. It focuses on deepening understanding,
facilitating
knowledge transfer, and
introducing
participants to best
global
practices through field visits to international financial institutions
,
thus
creating an
informed and sustainable media impact that supports the sector over the long term
,”
explained
AlKhamsan
.
He noted that partnerships with leading financial institutions reflect the integration of roles between
the
training
provider
(TFA)
and the sector
. It also shows, the CEO added,
the keenness
to transfer applied knowledge to media professionals and align media content with real market dynamics.
In this connection,
AlKhamsan
expressed his appreciation to the program’s partners
—
SNB Capital and
Ta
timah
Capital
—
for their commitment to advancing financial media and for their
cooperation
in developing media
professionals
capable of keeping pace with transformations in the financial sector and enhancing economic awareness.
Meanwhile,
the program progressed to
the
appli
cation
phase
that includes
professional activities
to
enable participants to gain direct exposure to media environments, examine real-world models of economic event coverage, and develop financial content
based on
analysis and informed
expertise
.
“Shaping the Future of Saudi Financial Media”
program targets journalists, media professionals, financial market specialists, and financial content creators
.
The participants go on
a comprehensive learning journey that integrates theoretical knowledge with practical application and exposure to
best
global practices in financial media. The program
is designed to
strengthen
Saudi media
presence
regional
ly
and
globally
, in alignment with the
objectives
of the Financial Sector Development Program
(FSDP)
under Saudi Vision 2030.
About The Financial Academy
The Financial Academy (TFA) is an entity with an independent,
legal
and administrative status. It is organizationally
located
under the
Chairman
of the Board of the Capital Market Authority (CMA). The Academy is dedicated to qualifying the financial
sector
human capital, including senior managers and board members, by advancing their knowledge, capabilities,
skills
and culture. TFA also develops and promotes best professional financial practices, targeting all components of the financial services sector including banking, finance,
insurance
and capital market.
