Applies subject matter expertise in defining the target markets and market profiles, and in developing customer acquisition strategies. Monitors and evaluates the current customer acquisition plans and programs to ensure their effectiveness, and recommends and drives improvements as necessary. Draws from own experience to establish mechanisms for collating and reporting customer acquisition data.

Uses full knowledge of the principles of customer segmentation analysis to propose the appropriate recommendations for acquiring new customer segments. Provides expertise across the departments for the review of the current customer acquisition strategies, plans and programs. Develops and oversees the execution of customer acquisition strategies and plans to build new customer relationships.

Analyses the different sources and types of potential customers, to generate insights on the targeted customers' characteristics and understand deeply the new customers profiles, the preferences and needs of the various customer segments. Uses the tools and techniques to support the teams in executing and monitoring customer acquisition strategies, plans and programs.

Shows specialised knowledge of the techniques used to analyse customers' preferences and needs. Applies specialised knowledge and understanding of the customer acquisition plans and programs, with the ability to distinguish between the different plans and programs. Extracts the relevant customer acquisition data needed to initiate the process of developing the customer acquisition strategy.

Demonstrates a basic understanding of how to identify the different types/segments of customers and their key differences. Has basic knowledge of the organization's plans and programs used for acquiring customers and building relationships with them, with a basic understanding of the data required that is relevant to customer acquisition.