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Program Type
Capital Market
Training Category
Signature Programs
Program Duration
22 days
Language
Arabic-English
About Program
The Shaping the Future of Saudi Financial Media program is designed to strengthen the role of specialized and credible financial media in an evolving economic landscape. The program builds a solid foundation in financial media by enhancing participants’ understanding of economic indicators, market dynamics, corporate coverage, and financial crisis communication. It equips professionals with the skills needed to simplify complex financial information and transform it into clear, accurate, and impactful media content for diverse audiences. The program also develops advanced storytelling capabilities through the effective use of digital tools, multimedia platforms, and artificial intelligence. A comprehensive learning methodology is adopted, combining interactive classroom sessions, applied training, and both group and personalized coaching to ensure direct transfer of skills into professional practice. In addition, participants engage in site visits to leading international media institutions, gaining exposure to global best practices and advanced operational models in financial media. Overall, the program aims to enhance professional influence, credibility, and the strategic role of financial media in supporting financial awareness and trust.
Program Goals
Master the fundamentals of financial news coverage
Gain a deep understanding of the principles of financial news coverage, enabling participants to produce accurate and confident reports on economic data and market trends.
Transforming complex financial data into impactful stories
Ability to demystify complex financial information and translate it into clear, engaging, and impact narratives for a general audience.
Effectively utilize modern digital tools and AI
Effectively leverage advanced digital tools, multimedia, and artificial intelligence technologies to research, create content, and expand the reach and impact of business stories.
Develop impactful and engaging narrative-driven content
Acquire the skills needed to craft financial stories that are timely, engaging, and relevant to the audience, enhancing interaction and impact.
Apply acquired skills directly in the workplace
Applying the knowledge and skills acquired during the program directly in the workplace, contributing to improved performance quality and greater professional impact in the field of financial media.
Join us for an unforgettable journey of exceptional learning
The “Shaping the Future of Saudi Financial Media” program offers a comprehensive learning experience that combines financial knowledge with practical media application, aiming to empower journalists to simplify and analyze financial information with accuracy and professionalism. The program begins with a solid foundation in financial indicators and market analysis, followed by interactive workshops simulating real media situations to enhance presentation and communication skills. It also includes field visits to leading international financial and media institutions, providing participants with exposure to global best practices and the link between theory and practice. Through individual and group coaching sessions, participants receive personalized feedback to refine their style and strengthen their professional presence. The program integrates learning, application, and personal development to prepare confident Saudi journalists ready to lead the financial media landscape.
Program Structure
60 %
Lecture
20 %
Case Study / Exercises
15 %
Guest speaker
20%
Coaching and Mentoring
15%
Site visits
Program Agenda
In Class Training
An opening session bringing together trainers and participants, featuring a guest speaker who shares key milestones and inspiring experiences
In Class Training
The essentials: The concept and importance of Gross Domestic Product (GDP) and its main components
Demystifying inflation
The role of economic policy
Borrowing, bonds and credit ratings
National accounts
In Class Training
Currency drivers
Cryptocurrencies and digital assets
Historical overview of global financial crises
The role of the government in managing the economy
Exercise: Scenario: Government default based on the Lebanese case
In Class Training
Introduction to company ownership types, featuring the Aramco IPO case study
Earnings and key valuation metrics such as Market Cap, EPS, and P/E ratio, with a case study of SABIC’s earnings statements on Tadawul
The role of Public Relations and Investor Relations, key corporate events, and a case study of Almarai’s Investor Relations page
Guest Speaker from a listed company
Prepare an Acwa Power earnings report and write a press release for a bank announcing the CEO’s resignation
In Class Training
The key metrics and information needed for a market report
The players (investors, regulators, market makers, brokers, financial analysts)
Special discussion on conflict of interest and insider trading
Exercises: Stock market moves linked to a government announcement; linked to economic data releases
Guest Speaker from the Tadawul of the Capital Market Authority
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
In Class Training
Venture into a whole new realm of knowledge
This phase contributes to clarifying the program requirements and facilitating communication between the participants and the two academies to ensure a fruitful learning experience. It also provides an opportunity to verify the required documents and define the organizational details to ensure successful participation.
Admission Criteria
Practical experience in the media sector
A minimum of five years of professional experience in media presence and presentation.
Language proficiency
Fluency in both Arabic and English languages.
Application Process: Your Journey Starts Here
The admissions team will carefully review all elements of your application. The selection process will take up to eight weeks from the date of submission of a completed application.
Step 1
Online application and video interview
Step 2
Pre-selection and decision
Step 3
Interview with acceptance
Step 4
Admission Committee
Step 5
Final decision
Investing In Your Future
The combination of evergreen financial knowledge with cutting-edge technological and strategic skills makes this training program a strong investment, as it prepares professionals to be both knowledgeable and adaptable in the evolving media landscape.
Employment and Jobs Statistics
110
Participants
35
Average Age
35%
Women
10
Average years of experience
Key benefits for you and your organization
The program's practical, coaching-based approach ensures a tangible return on investment as the new skills are applied immediately, while also boosting employee satisfaction and loyalty.
Gain greater self-confidence and professional skills in the field of financial coverage.
Gaining advanced skills opens new doors for growth and advancement in your career.
Leveraging mentoring sessions to address individual needs and achieve goals
Possessing the tools and expertise necessary to cover a broader range of topics and high-value projects
The ability to craft stories that resonate widely and capture the interest of a larger audience
The program offers participants direct exposure to the work culture of leading international media institutions and introduces them to best practices in financial reporting, content management, and professional communication. It also broadens their professional horizons and enhances their ability to apply global standards locally.
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