In collaboration with Saudi Research and Media Group (SRMG) Academy, The Financial Academy (TFA) continue to deliver “ Shaping t he Future of Saudi Financial Media ” program, designed to promote the financial media in the Kingdom . The course aims to enhance the journalists and content creators ’ professional competence in addressing economic and financial issues, thereby improving the quality of specialized media coverage and supporting economic awareness.

“Shaping the Future of Saudi Financial Media” is the first program of its kind in KSA to focus on specialized financial media. It was launched in response to the growing need for media professionals capable of understanding, analyzing, and presenting economic data and indicators within a professional context that balances accuracy and clarity, leading eventually to increased transparency and improved market efficiency.

The course equips participants with the knowledge and skills needed to professionally address economic and financial issues. To that end, it covers the fundamentals of financial media coverage, macroeconomics and economic indicators, capital markets and securities, financial statements and results, as well as key sectors such as green energy, petroleum, and the energy transition—recognized among the most prominent economic priorities both locally and globally.

In addition, t he program offers specialized training in visual reporting, mobile journalism, and digital content production, along with an in-depth understanding of algorithms of social media platform s . It teaches how to leverage digital tools and artificial intelligence (AI) in journalistic practice , enabling participants to keep pace with evolving types of media publishing and to expand reach and impact.

Mr. Mana AlKhamsan , CEO of The Financial Academy , said that “Shaping the Future of Saudi Financial Media ” program aligns with the Academy’s direction of support ing the financial sector ecosystem , adding that financial media constitutes a complementary component of market efficiency and plays a critical role in enhancing transparency and improving the quality of economic discourse .

“The program is part of The Financial Academy’s initiatives seeking to empower media professionals to produce impactful, professional financial content. It focuses on deepening understanding, facilitating knowledge transfer, and introducing participants to best global practices through field visits to international financial institutions , thus creating an informed and sustainable media impact that supports the sector over the long term ,” explained AlKhamsan .

He noted that partnerships with leading financial institutions reflect the integration of roles between the training provider (TFA) and the sector . It also shows, the CEO added, the keenness to transfer applied knowledge to media professionals and align media content with real market dynamics. In this connection, AlKhamsan expressed his appreciation to the program’s partners — SNB Capital and Ta timah Capital — for their commitment to advancing financial media and for their cooperation in developing media professionals capable of keeping pace with transformations in the financial sector and enhancing economic awareness.

Meanwhile, the program progressed to the appli cation phase that includes professional activities to enable participants to gain direct exposure to media environments, examine real-world models of economic event coverage, and develop financial content based on analysis and informed expertise .

“Shaping the Future of Saudi Financial Media” program targets journalists, media professionals, financial market specialists, and financial content creators . The participants go on a comprehensive learning journey that integrates theoretical knowledge with practical application and exposure to best global practices in financial media. The program is designed to strengthen Saudi media presence regional ly and globally , in alignment with the objectives of the Financial Sector Development Program (FSDP) under Saudi Vision 2030.

About The Financial Academy

The Financial Academy (TFA) is an entity with an independent, legal and administrative status. It is organizationally located under the Chairman of the Board of the Capital Market Authority (CMA). The Academy is dedicated to qualifying the financial sector human capital, including senior managers and board members, by advancing their knowledge, capabilities, skills and culture. TFA also develops and promotes best professional financial practices, targeting all components of the financial services sector including banking, finance, insurance and capital market.