Applies subject matter expertise to guide the service innovation and digital transformation of the organisation's business. Provides own expertise to define and drive a clear strategic direction for the organization through the digital transformation phase, and ensures that data analytics quality standards are applied to all the used evaluations of the processes innovation and automation.

Uses full knowledge to implement the digital transformation strategy by designing or redesigning the process according to new digital technologies. Provides expertise across the departments to identify appropriate automated platforms and systems to be implemented. Establishes the organisation's digital product and service innovation plans and manages the digital experience management.

Understands deeply the concept and all aspects of the digitalization process of the different business processes, focussing on newly emerged technologies in the financial market. Shares knowledge across the teams on the review of innovation research and the validation/evaluation of new technologies against organisational needs, and provides recommendations regarding digital transformation.

Understands the organization's data handling and migration process. Demonstrates specialised knowledge of data analytics and digital products, and is able to conduct data research and analysis to identify opportunities for new and emerging technology to support the business within the context of own and team job.

Demonstrates basic understanding and awareness of the organization's business processes, data requirements and digitalisation needs. Builds basic knowledge of data analytics, digital experience management and digital products. Is able to initiate routine business processes within the context of own job.