Applies subject matter expertise and thorough understanding of the high-level trends in the Insurance sector, and leads the organisation-wide sales proposals for products and solutions. Evaluates the product mix to determine its suitability in meeting customer needs and achieving business objectives, in line with the organisational governance and compliance guidelines.

Leads and provides expertise in key components and considerations of value demonstrations to lead the design of customised solutions and products to meet customers’ unique set of requirements. Advises and supports others in identifying the relative standing of own organisation’s products with the other products in the Insurance sector, to propose possible enhancements.

Utilizes deep understanding of the different product types and trends in the Insurance sector to cross-sell or up-sell products to customers, by matching the product features and benefits to their identified needs. Handles complex product enquiries and offers relevant solutions to meet customers' requirements.

Researches and identifies potential products that can address the requirements of the Insurance sector and meet customer needs, as a step towards expanding the product portfolio. Distinguishes between the different types of Insurance products currently offered by own organization, in accordance with the defined customer requirements.

Demonstrates basic understanding of the various types, brands, categories and classifications of the special products available in the Insurance sector. Has basic knowledge of own organization's products and how they compare to the market.