Applies subject matter expertise in product management lifecycle, to inspire the organisation towards the conceptualisation and launch of new and innovative products that are profitable and will create substantial impact in the marketplace. Guides the organisation on the identification, selection and management of the most appropriate distribution channels.

Defines the strategies and business models for new product incubation, launch and management. Anticipates and analyses future market trends and the competitive landscape, and regularly monitors the execution of strategies and product performance, to ensure portfolio profitability to drive the overall business success.

Supports the teams across the organization in generating ideas of new and/or enhancement of existing products, and in developing business model prototypes and incubation plans for the approved products. Establishes appropriate promotional campaigns for new products to enter the market, and monitors regularly to assess their performance.

Applies specialised knowledge of the product lifecycle when analysing the performance and profitability of the product. Supports the team in the identification of the emerging trends of competitors, consumers and technology that will have an impact on the current and future product offerings and market positioning.

Develops basic knowledge and understanding of the product lifecycle and the analysis of product performance and profitability. Conducts research for the identification and analysis of market conditions, trends and needs, and documents the findings for the purpose of developing a product/market positioning strategy.