Applies subject matter expertise to link the findings and insights of the data analysis process to the business objectives. Offers own expertise in the data communication techniques and storyboarding methodologies to engage multiple stakeholders for communicating the appropriate findings and the identified opportunities and high-risk areas that are derived from data analysis.

Uses full understanding of the data modelling and analysis techniques to review the gathered data, for the purpose of shaping the insights into the business and to create an emphasis on identifying value-added opportunities or high-risk areas. Leads and provides expertise in the industry, market and product to evaluate the techniques of competitive analysis of business and operating environment.

Deeply understands the statistical and analytical analysis tools and methodologies and uses them to analyse and interpret the findings from the gathered data, to obtain business insights and make conclusions. Provides value-added recommendations as a result, to support better and more accurate decision-making for the business.

Understands the data sources and parameters and collects meaningful data for preliminary analysis, according to the pre-defined requirements and using the various data mining and analytics techniques and business intelligence tools. Demonstrates specialised knowledge of the standards of data quality and validation.

Demonstrates basic understanding of the data sources and parameters, based on the pre-defined requirements of data, and uses basic knowledge of the identification of data mining and analytics techniques and business intelligence tools, to initiate the process of data collection and validation.