Applies subject matter expertise to guide the organisation in conducting data analysis and research, and sets the business standards and practices for the research methodologies to be followed. Provides strategic input, identifies data patterns, reaches conclusions and develops insights and findings.

Uses full professional knowledge base to guide the departments and teams in identifying and selecting the suitable data sources and research tools and methodologies. Provides expertise and guidance to others towards the development of new and innovative data interpretation techniques and approaches.

Used deep knowledge in formulating the research plan, defining the approach and questions to ask. Utilizes appropriate data collection methods and assesses data sources for validity. Conducts data analysis using various techniques, such as categorization and indexing, and interprets the researched data to come up with new conclusions.

Uses specialised knowledge to Identify the relevant methods for the collection of data and information, and uses existing tools and techniques to conduct basic data analysis, interpretation and documentation, such as categorization and indexing. Stays up to date on current and emerging market and industry trends.

Ability to understanding basic research and data collection methodologies and tools, and assists the team with the identification and collection of required information. Understands the basic principles and approaches followed when analysing and interpreting the researched data, and how to document the findings to reach conclusions.