Competency Details ( Marketing Practice )

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Competencies

Jadarat Dictionary

Marketing Practice

Efficiency Technical Competency

Utilizes the knowledge and understanding of marketing management to maximise business value. Applies knowledge and skills of marketing to manage and develop the product, pricing, distribution and promotion. Uses a robust analysis and understanding of the marketing to enhance brand credibility and loyalty that achieves marketing strategy objectives and goals.

Jadarat Code: T65

Level 1

Is able to understand the various types of marketing plans and tools that support the business. Has basic knowledge of the fundamental elements of marketing. Shows awareness of marketing analysis tools.

Level 2

Possesses specialised knowledge in developing different marketing plans and campaigns. Is able to conduct various marketing activities; marketing campaigns, advertisements, digital marketing and … etc. Shows awareness of marketing brand positioning and identity.

Level 3

Deeply understands the context and all aspects of marketing management principles and practices. Applies deep knowledge in managing and developing fundamental elements of marketing. Recommends tactics to enhance brand positioning and identity.

Level 4

Uses full knowledge base to ensure marketing activities and campaigns are aligned with marketing strategy. Provides expertise and guidance in recommending enhancements to the marketing mix. Develops and oversees the execution of brand strategy.

Level 5

Applies subject matter expertise to ensure that marketing strategy is in line with the organisation’s strategy. Provides expertise in establishing the marketing mix in line with organisation’s goals and objectives. Monitors and evaluates the current brand position and its strategy.